marketing Archives - Randy Gage

How You Influence Others and Make an Impact

The best branding, position and marketing of any kind is always about telling stories. To really co-create the universe, you must create a story about what you do and how it improves the lives of those it touches.

Execution is the Super Power

You have great potential assets for greatness: Your mind, body, skills, and inherent talents. But none of those things destine you for greatness. The number of people with amazing strength, skill and talent who waste it is mind numbing. People with less strength, skill and talent can surpass you simply by executing while you’re still debating.

Help Me Believe You

Tommy John underwear, BG Oil Changes, and Madison Reed hair coloring all promise me their products are “life-changing.” Really? I'm wondering what kind of life would really be changed by one of those products. And it sure ain't mine.

Clickbait, Sleazy Marketing, and Fake News

As I said in the books, mobile changes everything about everything. The Internet and social media destroy all you thought you knew about marketing and branding. And the increase in accessing content online eviscerates the traditional advertising revenue model.

Scoping with Your Tribe

For people or brands who are tribe builders as most of us are, I believe this will be THE SINGLE MOST POWERFUL tool we will have to use for the next year or two.

One Too Many

Johnny Carson was one of the most brilliant comedians of my childhood. And the funniest part of his monologue was often when a joke bombed. Often it was what he called the “one too many” rule, when he was doing a series of jokes on a particular topic and went too far. It’s an easy rabbit hole to fall down.

Pander or Deliver?

You can use phony audience participation tactics and cheesy NLP techniques to manipulate the attendees. Or you could grab them by the throat by opening with the powerful and relevant content they came for in the first place

Tag: marketing