The Real Reason Why Most People Don’t Become Rich

I was AI before AI was fashionable.  That’s because the AI I possessed was Autistic Intelligence.  

Which is totally a blessing, because I’ve been wired to deconstruct everything – beliefs, systems, money, success – down to first principles. 

Which is totally a curse, because it gives me the empathy and charisma of an eggplant, which means what I’m about to say might totally piss you off.

All of that to say that what I’m about to reveal to you about your relationship to money and how much you attract – you will either view with gratitude and an opportunity for a wealth breakthrough…or with irritation for my seemingly condescending allegation. 

Since only you can decide which is the case, let me prosecute the case for my core premise, and you decide whether it’s applicable to you. Here goes…

The reason you don’t have more money (prosperity) is not a lack of opportunity. It’s identity protection.

I see it all the time…

Ex: The entrepreneur stuck at $250K a year – not because they don’t have opportunity, but because their identity is still “scrappy hustler.”

They know how to grind. They know how to survive. But scaling? Delegating? Thinking like an owner instead of a worker? That would require becoming someone they don’t yet recognize.  Letting go of a comfortable old identity.  An identity that is no longer serving you. 

If you’re like most people:

• You want the money…but not the standards.

• You want the lifestyle…but not the discipline.

• You want the results…but not the identity that produces them.

Because becoming prosperous requires:

• Letting go of beliefs that used to protect you.
• Outgrowing people you love, but who are committed to staying small. 
• Raising your standards so high it makes your current habits embarrassing. 
• Being judged by people who need you to stay the same. 

So what they do – (remember we’re talking about “most people,” not necessarily “you” wink, wink) – is unconsciously protect their current identity.  

Which leads us back to my original premise…

You’re not stuck. You’re loyal to a version of yourself that can’t create the life of prosperity you say you want.

Until you’re willing to become someone new…you’ll keep negotiating with the life you claim you don’t want.

Allow me to suggest two things:

1. Buy two copies of Wealth Without Apology, my new book being released April 28th. (One is to read yourself.  The second copy is to gift to a newlywed couple, young graduate, or an aspiring entrepreneur.)  
2. Do some reflecting on this simple, yet profound question below…

For me to become (more) prosperous, what would I have to give up?

Peace,

- RG

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