It’s true that not all your prospects are going to buy, and of the ones who do, many won’t big high price point items from you. But that’s not because your people are cheap; it’s because you aren’t doing your job well. Please don’t delude yourself that your prospects don’t have money or don’t purchase things. Let’s just accept that they may not be purchasing things from us in the quantities or price points we want. And that isn’t their fault. The fault is completely and entirely your own.
