You want to know what the real threat is to your or anyone else’s business? It’s not that your competitor has a cooler website, a celebrity spokeperson, or even more money. It’s not that they hired a famous branding agency, have an edgier logo, or even that they sell for lower price than you do.
As Joe Calloway says, those are just table stakes. At some point, if you’re in a robust market, EVERYBODY has a good website, competitive prices, hot branding and all the sexy stuff.
The only real threat is when you have a competitor that knows exactly what they do, believes in what they do, and believes in the value they provide their customers/clients. They don’t care what you’re doing, because they believe enough in what they’re doing themselves.
Here’s the really good news…
When you know exactly what you do, believe in what you do, and believe in the value you provide your customers/clients, no one threatens you any longer. It doesn’t matter to you what they’re doing, because you know the real value in what you do. And when you really own that – you are the threat.
-RG
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27 Replies to “The Threat to Your Business”
#IAmTheThreat
lifetosuccess Thanks!
Great post, Randy!
When it comes down to it, in most industries, competition is pretty fierce so when it comes down to it, the people or the sales person will make the difference.
Take the car salesperson or the realtor, they both have the same market place with regards to product. The realtor has the MLS with most of the realtors have which are all the homes in their market place. The car salesperson has at least one to three direct competitors in their market with pretty much the same makes and models.
When it comes to success in those businesses, it comes down to the people “who are believe in what they do, believe in the value they provide to their customers”.
As Always, Here’s to Your LifetoSuccess,
God Bless You,
John Clark – http://www.lifetosuccess.com
TY Randy, great post
CarlyAThorne Thanks!
Great article. Interesting read.
Randy_Gage Thanks have a great weekend
CarlyAThorne Thanks, you too.
*nodding* aight!
*nodding* yes so true!
Last 4 words words of the article. Huh? LOL! But .. erhh hey! That’s … interesting. So how do I deal with myself then? :-p
BobBurg we just gave you some social love on our local #SouthFlorida website, http://rbl.ms/1lDl9vm
BobBurg Thumbs up for sharing that tweet. It’s now live on my RebelMouse! http://buff.ly/1i30xwc http://rbl.ms/1vVDRly
COOL!!!
BobBurg Mad love.
LeneJytteHansen Thanks!
James_Carian Thanks!
Randy_Gage It’s always a pleasure my dear friend :))))))))))))))))))))
Randy_Gage It was great post, Brother Randy. Doing business on the creative plane!!
You’re welcome Randy_Gage
BobBurg 🙂
BobBurg Randy_Gage Excellent! Spot on! “They don’t care what you’re doing, because they believe enough in what they’re doing themselves.”
IPrinciple Thanks
djspookyshadow Thanks!
Thank you, Randy, for the belief building post.
Oh how I needed those words today… Thanks
Powerful and at the same time enlightening. Just do your best (you control you) forget the rest as losers got to eat too! I’m not mean Randy is right.
Real Key there for unlocking doors! know and believe! Thanks!
YEPPERS!!!!! AWESOME Article…. Thank you!