The 90-Day Signal Branding Incubator

Two weeks ago, I teased you with the possibility of conducting a Signal Branding Incubator program…

Good news: demand is strong, so I’ve agreed to go forward with it. 

Here’s what we’ll be building together. Within just 90 days.

This is a three-month incubator for builders who are ready to stop guessing and start taking control over growing their business or non-profit organization.

• Three months, three phases. Each month you get an assignment that will guide you through the real work — defining the problem you solve, for who, and how you do it differently. We’ll review your website and social media profiles to see where your signal is letting you down. You will submit homework to me and receive direct feedback on your actual signal, not generic advice.
• Monthly live group coaching. We’ll meet on video once a month to run hot seats and build case studies in real time. You’ll learn as much watching me work on someone else’s positioning as you will on your own.
• Your Signal Architecture. You’ll finish knowing exactly what problem you solve, who you solve it for, and how you solve it unlike anyone else on Earth. Most importantly, you’ll know the category you can own, and the pricing model that matches it — all custom-designed for you and your business.
• Two channels. Your Signal Architecture will be built for both human buyers and for AI discovery.

The investment: $6,000, paid as three monthly payments of $2,000. Or prepay $5,000 and save a grand.  This is the work I do in private consulting engagements that run $75,000 to $100,000. 

I’m offering it to you at this level for one reason: I’m going to use these frameworks to build an online course I’ll sell later.

This cohort is where the concepts get pressure-tested with real businesses. You get the work at a fraction of the price. I get the case studies.

Obviously, that means this is a one-time offer…

I’m not running this again — not at this price, and not with this level of direct access to me. Really. Lock in a spot now…or wait for the online course next year.

To ensure you get the customized coaching to be successful, I’m limiting this cohort to 12 people. I’ll accept them on a first come, first served basis. Once the 12 slots are gone, they’re gone.

Do it now. The 12 spots aren’t confirmed in the order people think about it — they’re confirmed in the order completed applications and deposits come back to us. If you want to do the payments over the 3 months, click here. Or, save a grand with the prepayment discount,click here.  Then your first homework to kickstart the program will arrive on September 15.

One question before you decide: if your market had to describe what you do in a single sentence, would they get it right?

If you’re not sure — that’s your answer.

— RG

P.S. I’m not promising you a revenue number. I’m promising you clarity so sharp that the right people can finally find you. What you do with that is on you.