The marketplace can feel it. People can feel it. Desperation leaks through the screen.
When your intent is extraction instead of contribution, your signal collapses.
Because people don’t follow commercials, they follow value.
Every time you put your signal out in the world – whether it’s a blog post, speech, podcast, landing page, book, or even a social media post – you should know even before you send it out, which one of these five objectives is it meant to accomplish:
There has been a fundamental but profound shift in the marketplace. If you’re like most entrepreneurs, marketers, and influencers – you’ve completely missed it. Once I tell you what happened, it will be obvious to you. But you’re probably so overwhelmed with AI slop and bad takes from gurus, it probably never broke through your consciousness.
