Forget reaching everyone. You don’t need millions of people to know your name. You need the right 300 people to value your perspective. It’s time to replace frequency and reach with relevance and breach.
A weak Signal used to make you hard to find. Now it makes you unindexable.
Take the 10-Point Signal Test to find out whether your brand is invisible to both humans and AI.
The 90-Day Signal Branding Incubator is now open. Over three months, you’ll build a clear, differentiated Signal Architecture for both human buyers and AI discovery, with direct feedback from Randy along the way. Only 12 spots are available.
Last week I asked four entrepreneurs the same question. Four out of four couldn’t answer it.
It wasn’t a trick question, and it wasn’t complicated. The question was: What problem do you solve, and for whom?
The sculpture, opera, book, song, app, painting, play, project, company, speech, or proposal that you never put out there because you’re waiting for it to be perfect – will never help, touch or speak to anyone.
God I love it when people hate this blog.
That probably surprises many of you. Because most speakers, authors, podcasters, bloggers, etc. love it when people tell them how much they love their work.
You too, will have a lot more success if you work to create a competitive advantage for yourself. So how do you do that? What are some powerful sources of competitive advantage?
But here’s the thing about the Internet…
It’s going to vaporize a lot of salespeople, entrepreneurs and even companies. Because the Internet allows a manufacturer to go direct to the customer. And a lot of you haven’t really foreseen how disruptive this is going to actually play out.
Let being broke, being ridiculed, or being bullied be the fuel that drives you. The first step to helping the poor, downtrodden or exploited is to not be one of them. Decide that you won’t allow anyone to make you a victim, that you will become a victor.
