A weak Signal used to make you hard to find. Now it makes you unindexable.
Take the 10-Point Signal Test to find out whether your brand is invisible to both humans and AI.
The 90-Day Signal Branding Incubator is now open. Over three months, you’ll build a clear, differentiated Signal Architecture for both human buyers and AI discovery, with direct feedback from Randy along the way. Only 12 spots are available.
Last week I asked four entrepreneurs the same question. Four out of four couldn’t answer it.
It wasn’t a trick question, and it wasn’t complicated. The question was: What problem do you solve, and for whom?
You do not have a marketing problem. You have a Signal problem. In a world drowning in recycled ideas and AI-generated noise, nobody is going to pay you for what you know. They are going to pay you...
If you settle for mediocrity when you’re young, you'll end up living a lifetime of it. To live a healthy, happy, and prosperous life, at some point you have to challenge yourself to become more.
Using words like “only” and “just” when you’re speaking about things creates negative energy that will repel them. (It also reflects some serious negative programming you have about that thing.)
