For those of you that aren’t familiar with Periscope, it’s a mobile app that allows you to broadcast live to your Twitter followers (who are also on Periscope) and also share the URL, so anyone else can watch you online. (It’s actually owned by Twitter now and runs on their API.) For people or brands who are tribe builders as most of us are, I believe this will be THE SINGLE MOST POWERFUL tool we will have to use for the next year or two.
For people who want to connect with their tribe, Periscope will be bigger and better than blogs, Facebook, YouTube or Twitter. Nothing else will come close. Reason: It’s video, it allows interaction (people can comment, ask questions, give you hearts to show support) and most importantly, it is LIVE. When that alert comes, it creates sense of urgency that nothing else can match right now. The replays are only available for 24 hours, so there is still a sense of urgency there as well. You see who is watching real-time and can view their comments and questions while you're broadcasting.
Like everything, the novelty will wear off and results will begin to fatigue at some point. But for now, it’s about to blow up big time. Real big. Download it now in the app store. It is linked to your Twitter handle.
If you want to see a demo of how I’m using it, follow me at @Randy_Gage and look for an alert. I'm pretty enamored with the platform, so plan to experiment with it a lot all this week.
Jump on this quick. Really.