Most of us are always looking for the next breakthrough. But human nature being what it is, we also like the safety of our comfort zone.
But when is the last time you experienced a breakthrough in your comfort zone?
Sometimes you’re on the right track and just a slight modification will create the breakthrough. Sometimes a slight lateral move will facilitate a breakthrough. Sometimes you simply need to persevere and refuse to give up, to get your next breakthrough.
But sometimes – the critical part of breakthrough is ‘break!’
You have to blow up the model, approach the plan from the opposite direction, kill the project, change the players, or fire the coach.
If you remember chapter six in Risky Is the New Safe, we talked about Mark Zuckerberg and the Facebook team and their “move fast and break things” mantra. Yes, sometimes all you need is a slight modification, lateral move or seeing it through to the end.
But sometimes you have to be willing to put the ‘break’ back in breakthrough!