Forget reaching everyone. You don’t need millions of people to know your name. You need the right 300 people to value your perspective. It’s time to replace frequency and reach with relevance and breach.
A weak Signal used to make you hard to find. Now it makes you unindexable.
Take the 10-Point Signal Test to find out whether your brand is invisible to both humans and AI.
The 90-Day Signal Branding Incubator is now open. Over three months, you’ll build a clear, differentiated Signal Architecture for both human buyers and AI discovery, with direct feedback from Randy along the way. Only 12 spots are available.
Last week I asked four entrepreneurs the same question. Four out of four couldn’t answer it.
It wasn’t a trick question, and it wasn’t complicated. The question was: What problem do you solve, and for whom?
Last post we discussed the possibility that you can make changes to yourself, before needing an obstacle or failure to wake up. So how exactly does one go about changing oneself?
I am delighted to share with you some amazing and exciting news. I have been selected to receive an endowed professorship at one of the world’s finest universities! If you’re not familiar with how this works, an endowed professorship (a/k/a endowed chair) at a university is a position permanently paid for by an endowment fund specifically set up for that purpose. It is a great honor to receive an endowment and this chair will allow me to continue both studying and teaching the principles of prosperity.
As Cus D’Amato taught Mike Tyson, everyone has a plan until they get punched in the face. Surely you’ve had some pivotal moments that caused you to alter direction and make better choices too. The fascinating question is why so many of us wait until near catastrophe to make these modifications.
Suffering is like an alarm you set on Siri or your Alexa app. It lets you know that you’re off your path and need to modify something. We can learn from pain and suffering, because the pain shows you the areas you need to grow in.
When I attempt new things, I make it a habit to be successful. That would make for a great tweet. But the deeper truth is, I become successful at many things because I create the necessary habits to do so.
You can spend your morning jog obsessing over if you’re burning enough calories or how long it will take to be ready to run a marathon. Or you can notice the scenery and slide into the runner’s high.
If you want to learn humility, just try being a kid growing up with bad teeth. Of course, the problem is, in addition to humility, you also probably get the burden of insecurity and low self-esteem. Or at least that was the case with me…
