Forget reaching everyone. You don’t need millions of people to know your name. You need the right 300 people to value your perspective. It’s time to replace frequency and reach with relevance and breach.
A weak Signal used to make you hard to find. Now it makes you unindexable.
Take the 10-Point Signal Test to find out whether your brand is invisible to both humans and AI.
The 90-Day Signal Branding Incubator is now open. Over three months, you’ll build a clear, differentiated Signal Architecture for both human buyers and AI discovery, with direct feedback from Randy along the way. Only 12 spots are available.
Last week I asked four entrepreneurs the same question. Four out of four couldn’t answer it.
It wasn’t a trick question, and it wasn’t complicated. The question was: What problem do you solve, and for whom?
Last post we looked at how luck factors into getting money. Let’s expand our study to the bigger picture of if and how luck factors into true prosperity.
Amazing how much power people attribute to luck, isn’t it? When they don’t have money, they ascribe it to being unlucky. And when they seem others with an abundance of money, they consider them “lucky.” Such a coincidence.
There are so many myths and misconceptions about money and creating wealth. Most of them are based on one single erroneous premise: That wealth is finite.
Let’s revisit something I wrote about in my Risky Is the New Safe book, but I believe didn’t get enough attention. How we as individuals – and society as a whole – can evolve.
It seems people track almost everything today. Certainly that can be helpful, because you know the actual status of the things that matter to you. The problem comes when you’re measuring the wrong things…
Last post I shared two simple steps to take every day to make sure your life is prosperous. Leo and Tom asked, “How does one ‘subconsciously’ send a note in the evening?”
