People don’t become evangelists because they like you. They become evangelists because your signal helps define who they are. When someone reads a strong message, one of three things happens:
1. They reject it.
2. They ignore it.
3. They adopt it as identity.
You examine the beliefs you hold about money, value, opportunity, and your own worth. You challenge the programming that taught you to play small and begin expanding the way you see the world.
