When I’m coaching new speakers, usually it’s about talking with their audiences. Most speakers talk AT their audiences. The world-class communicators talk WITH them. There are a lot of marketing lessons in that for you…
And I want to take a break from our discussion on choosing thoughts because today is the launch day for a new book you should know about.
It comes from Scott Stratten, a/k/a “unmarketing.’ Scott is a savvy social media guy and can help you understand how to use it to develop a strong relationship with your tribe. Instead of marketing at them, you’ll learn how to engage with them. And that’s a formula for success in any endeavor.
Anyway the book is titled, “UnMarketing: Stop Marketing. Start Engaging.” I got a chance to see some of the chapters ahead of time and know that you’ll really get value from the book. You’ll learn a lot about using social media effectively, case studies of powerful results, using video, and how to really connect with your market.
Best of all, Scott has a real conversational style, with just the right balance of how to content, snarky comments, and witty rejoinders. The book is out today. So lift up your chubby, little fingers and click here to get it on Amazon.
Then stop back and let me know what you think.