You don’t need a better mousetrap. You need a Signal the market can’t ignore and a self-identity strong enough to carry it. When your message finally matches your value, you stop competing in a crowded category and become the category.
The 90-Day Signal Branding Incubator is now open. Over three months, you’ll build a clear, differentiated Signal Architecture for both human buyers and AI discovery, with direct feedback from Randy along the way. Only 12 spots are available.
What I’m about to write may seem very political and very United States-centric. But the lesson it contains is universal, and has nothing to do with either. See if you can discern the prosperity lesson for you, no matter what country you live in…
