Sales plateaus usually are not a marketing problem. They reveal a missing strategy and a self-identity ceiling that keeps your business from reaching its next level.
Forget reaching everyone. You don’t need millions of people to know your name. You need the right 300 people to value your perspective. It’s time to replace frequency and reach with relevance and breach.
A weak Signal used to make you hard to find. Now it makes you unindexable.
Take the 10-Point Signal Test to find out whether your brand is invisible to both humans and AI.
The 90-Day Signal Branding Incubator is now open. Over three months, you’ll build a clear, differentiated Signal Architecture for both human buyers and AI discovery, with direct feedback from Randy along the way. Only 12 spots are available.
It was a beautiful South Florida Saturday morning. I’m on my way to the car wash, and Van Morrison is belting out “Domino” on my stereo. There’s a black pickup truck driving alongside me, with the back window down and a puppy poking his head out.
