I often shock people when I recommend an Ayn Rand book titled, “The Virtue of Selfishness.” They have so often received coaching that the way to success is to serve everyone else first. I think that is very bad advice…
The philosophy behind Rand’s book and one I subscribe to, is that we must all take care of our own needs first in order to really be of service to anyone else.
As I said in my last book, if you see your main purpose in life as serving others, you’re probably personally responsible for the founding of at least three Co-dependents Anonymous chapters. Let me go on the record and say, if your main purpose in life is to “serve others” – you have an extremely low opinion of yourself, don’t believe you are worthy, and will experience a tremendous amount of lack and limitation in your life. And if you tell me that your only purpose here on earth is to “serve God,” I think you ought to be in a straight jacket.
Perhaps you think I’m just a materialistic heathen and you would reply with a statement something like, “Really, I don’t need all those outside things to be happy. I don’t care about money and material things. A car just gets you from point A to point B. I am happy to live in a hut in the rain forest and teach the savages about Christianity. If I get enough grubs to eat, and a thatched roof over my head I am satisfied. I am serving others, which is the noble thing. I am doing God’s work, and I will be rewarded in the afterlife.”
If you feel that way after everything you’ve read so far, stop reading now. You’re so far gone, there is nothing I can do for you. Sell all of your possessions immediately and commit to life as an ascetic. Frankly I think you’re nuts.
I say that because I would define insanity as unsoundness of mind to render a person unfit to maintain a relationship, or look after his or her own needs for emotional well being and survival.
People who spend their existence worrying solely about the needs of others and not themselves are not noble, benevolent, and spiritual. They are just crazy.
So I was a little nervous a while back when my friend Bob Burg asked me to endorse the Go Giver book he was authoring with John David Mann. I’ve known both guys for a long time and had a great deal of respect and affection for each. I love their work, but didn’t want to promote a book if it contained the familiar lack programming about sacrificing your own prosperity for the “greater good.”
Fortunately Bob shares my Libertarian and Objectivist philosophies and he and John understand that true prosperity is built on exchanges of value. And that was the focus of their book. I was happy to endorse it and happier still that it went on to become a bestseller.
Now they’re at it again…
They have a new book that just launched today, titled “Go Givers Sell More.” I got an advance copy and can tell you that it needs to be in your library. The sequel picks up where the first book left off - giving you real world methods and examples of applying the value-for value principles to grow your business.
Get it now and they’re offering some special bonuses to thank you for your support. Grab the book now and let’s help spread this empowering message to the masses.
Get it here:
And after you read it, please check back and share what you think of it and how it has helped you.