One of the most frequent questions I’m asked is, “What are you reading now?” And that’s a very smart question that smart people often ask other smart people…
Now if you took the Creativity IQ Test I gave you a while back, you know I’m always reading four or five books at a time. So as I head to Costa Rica for a Retreat next week, here’s what’s in my suitcase…
Required reading for any CEO, marketer or leader. A fascinating look at what causes people to change. It’s a powerful look at influence, maybe one of the most interesting since Cialdini.
This is an inside look at the inner workings of the Obama election win of 2008 from David Plouffe, his campaign manager. Required reading for all political junkies of any party, of which I most definitely am.
Joel Osteen’s latest book. Like his other ones, very simplistic. It’s hard to believe a guy so good on TV is so bad in print. But it has his positive outlook and good programming so I am staying with it.
This is the counterpoint to Joel’s book. By Richard Dawkins, one of the seminal critical thinkers of our time, it is a captivating look into the evil that organized religion has wrought in our world. Bought it long ago, can’t believe I didn’t start it until now. Most people of faith would never read a book with this title. Which simply demonstrates that they don't really have any.
This is the one that grabbed me by the throat! I read Dianetics, went to a Scientology Center and actually took auditing courses, before coming to the opinion that it is a cult of brainwashed irrational and delusional zombies. (Now to be fair, I'm not singling out Scientologists, as I think a lot of fundamentalists fit that criteria as well.) And this book (halfway through) is a breathtaking look at L Ron Hubbard and how the masses can be manipulated. Every serious critical thinker should read this book. Warning: Be prepared to question how many of the dogmas and doctrines of your own faith might just be complete bullshit as well.
Anyway, if you want some great food to get you thinking, that’s what I’m feeding my brain right now. Feel free to share your thoughts or these books, or what you are reading right now.