Every time you put your signal out in the world – whether it’s a blog post, speech, podcast, landing page, book, or even a social media post – you should know even before you send it out, which one of these five objectives is it meant to accomplish:
There has been a fundamental but profound shift in the marketplace. If you’re like most entrepreneurs, marketers, and influencers – you’ve completely missed it. Once I tell you what happened, it will be obvious to you. But you’re probably so overwhelmed with AI slop and bad takes from gurus, it probably never broke through your consciousness.
People don’t become evangelists because they like you. They become evangelists because your signal helps define who they are. When someone reads a strong message, one of three things happens:
1. They reject it.
2. They ignore it.
3. They adopt it as identity.
You examine the beliefs you hold about money, value, opportunity, and your own worth. You challenge the programming that taught you to play small and begin expanding the way you see the world.
