There is a place for mission statements. I think. Certainly everyone needs a vision. But if you believe the thing holding your organization back is that you haven’t brought in the right consultant to clarify your mission statement – you’re in big trouble.
Truth is, most companies only look at stuff like that because they’re stuck. They’ve lost their innovative, action-centered mindset. They’ve stopped taking risks and are looking for the safe way to proceed. They’re stuck in a rut and looking for a mission, vision or values that will pull them forward. But those things don’t pull you forward.
Action pulls you forward.
But action isn’t safe. And it’s usually messy. Doesn’t follow the preconceived plan.
In every great achievement there is one commonality: Someone made a bold decision to act.