Tag: branding

Clickbait, Sleazy Marketing, and Fake News

As I said in the books, mobile changes everything about everything. The Internet and social media destroy all you thought you knew about marketing and branding. And the increase in accessing content online eviscerates the traditional advertising revenue model.

One Too Many

Johnny Carson was one of the most brilliant comedians of my childhood. And the funniest part of his monologue was often when a joke bombed. Often it was what he called the “one too many” rule, when he was doing a series of jokes on a particular topic and went too far. It’s an easy rabbit hole to fall down.

Tell Me What Hurts

No matter what kind of business you’re in – sales and marketing are the engines that drive it.