believe selfishness is your moral prerogative. Not just your prerogative, but your sacred responsibility. But if you’re like most people, the word itself makes you feel guilty. Ayn Rand wrote a collection of essays in a book titled, The Virtue of Selfishness. When asked why she chose to use a word that threatened so many people, she replied, “For the reason that makes you afraid of it.” It’s been more than 50 years since then, but people still react the same way.