If someone referred you here and you’re not familiar with my work, here’s what you should know. I write. A lot. And I’m very good at it. More than 10,000 posts on my blog and it gets serious traction. I’ve been a copywriter for more than 35 years and have written copy that has sold literally billions of dollars’ worth of products and services.
When it comes to books, I’ve authored 14 of them. (The early ones were shit and the later ones are brilliant.) They are all bestsellers. I’ve self-published and been published by the biggest publisher in the world. When I say “bestsellers,” I don’t mean #1 on Amazon on Thursday, March 13 from 11:15 to noon in the category of Animals/caribou/reproduction/bisexuality. I’ve landed in the top ten New York Times, Wall Street Journal, Business Week, Publisher’s Weekly, and USA Today bestseller lists.
Most importantly, I have a gift for teaching writing. I can show you the best way to open chapters, create cliffhanger bridges, weave in humor, use stories to anchor key points, create “bucket brigade” copy flow, and convey your thought process in a compelling way that readers can understand and identify with.
Schedule your flights to arrive by Sunday evening and to depart on Friday the 9th. (Or schedule your return a few days later if you want to stay and write for a few days, and catch a Padres game at Petco Park, enjoy the East Village, Balboa Park, Midway museum and other spectacular sights.)
You need to submit your manuscript in progress the first week of every month from July through December. Then in January 2024, we’ll do our final session, a one-day wrap up in Miami. Some of you may have some writing to tie up, depending on the length and number of chapters in your book. Most of you will be finished with first draft or even the final draft, and we will be looking at getting agents, selling to publishers, creating launch campaigns, and other promotional activities.
I have no training or education in writing. Can I really write a book?Absolutely. I can teach anyone to write. And I’ve proven it at more than 15 copywriting colleges and Boot Camps. If you can speak, then you can write. The best writing is never stilted or stuffy, it’s conversational. I will give you opening template processes to follow that will allow you to get into the writing flow immediately. And certainly don’t worry about whether you studied literature or writing. I’m a high school dropout.
What if English is not my native language?Doesn’t matter. If your English is good enough to understand this page, then you can learn how to write. And then you can translate to your native tongue.
What if I don’t yet have a title and the concept for my book?It’s actually better if you don’t. We’ll explore your particular expertise and experience and come up with a concept that is perfect for you.
Is this a program that covers all the marketing to become a bestseller?No, this apprenticeship is primarily about writing an extraordinary book. But every one of my books have been bestsellers because I have an innate understanding of how the non-fiction book market works. If we do the concept and proposal right, and then you actually write a great book, the sales will come.
This apprenticeship can become the greatest opportunity of your career. You can go from someone who talks idly about “writing a book one day” – to someone who gets their work out into the world. Or you can transform from being an author who may have written a book or books that didn’t really convey your message in a way the world could receive it – to writing something that truly makes a difference.
Because of the unique one-on-one and interactive nature of this apprentice program, the maximum number of writers I can accept is ten. The slots will be filled on a “first come, first served” basis. The next move is yours…