Back in the 90’s I was conducting a Central European Business Congress in with Nicolas Hayek, the rumbustious founder of The Swatch Group. At the time, Nicolas was probably in his mid seventies, worth over three billion and had single-handedly rescued the entire Swiss watch industry. But it hadn’t mellowed him any...
We were conducting a press conference for the event when a young reporter asked him when he was planning on retiring. Nicolas actually seemed taken aback by the question. Then in his gruff, irascible style he proclaimed,
Entrepreneurs are artists. And artists never retire.
At that very moment, two truths instantly dawned upon me…
One, I knew I would spend the rest of my life, wishing I had been the first person in the world to ever utter those words. And two, I now had a label to describe my angst.
The entrepreneur as artist…
So imagine my delight to pick up The Icarus Deception, the latest book from Seth Godin to discover it’s all about unleashing the artist in you.
Just when you think you’ve got Seth figured out, he surprises you with another turn, and this book is no exception. It’s definitely his most challenging book to date. There are sure to be a lot of people who don’t get it. And others who will be disappointed because he doesn’t connect all the dots on how to sell more mass consumer goods. But critical thinkers will absolutely love this work.
It’s a brilliant call to action to wake up, take risks and treat your work like the art it really is. If I wanted to write a companion volume to Risky Is the New Safe, this book could easily be it. Here’s a brief excerpt:
We’ve been trained to prefer being right to learning something, to passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.
If there is one lesson to be taken from this amazing book, it is this: Don’t waste the platform you have. Stop playing small. Don’t leave your talents untapped. And most importantly, don’t deprive the world of the art that only you can do.
The Icarus Deception is a magnificent book. Get it now and devour it.
P.S. Bonus material: Here’s a great interview that the artist formerly known as Bob Burg did with Seth to discuss some of the concepts in the book. Listen to it here.
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