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Once Upon A Time, The Storytelling of Marketing

I wrote this column from a rehearsal room, six levels down in the complex underneath the Bastille Opera House in Paris.  It’s a walk through rehearsal for The Magic Flute, the first time the lead a...

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Best Marketing Lesson of the Month

I came home from my softball game last Thursday to a nice surprise.  And the best marketing execution you’ll see all month.

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