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Tell Me What Hurts

No matter what kind of business you’re in – sales and marketing (and to a lesser extent, your branding) are the engines that drive it.  Every entrepreneur has to at least be cognizant of what goo...

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The Rules.

Been getting lots of people asking if I’m going to weigh in on the debate raging in the comments section, over my use of a curse word in the Do the Work! post.  Ah…no.  (more…)...

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Once Upon A Time, The Storytelling of Marketing

I wrote this column from a rehearsal room, six levels down in the complex underneath the Bastille Opera House in Paris.  It’s a walk through rehearsal for The Magic Flute, the first time the lead a...

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