At some point in your life, you begin to care about what you do and the effect it has on others. You move from success to significance, and it becomes more about making an impact.
So how do you do that?
Probably nothing influences your ability to influence more than messaging: How you communicate and stay on message. Whether you’re a political candidate, speaker, teacher, or any one of hundreds of jobs, getting a clear message out is vital. It’s particularly important for success as an entrepreneur. And in a Twitter attention span world, getting your message out in a short, compact time frame is even more important.
Think of those people making their pitch on Shark Tank. Some of them waste their chance, boring the investors with their personal history. Others reel them in by painting a vision of what an investment in their business will mean.
My friend Terri Sjodin is a brilliant communications coach. She works with political candidates and business leaders at the highest level, helping them refine their message with what she calls “the elevator speech effect.” It’s about how you get to the point quickly and intrigue people to explore it deeper. Not just like you would on a Shark Tank pitch, but in a job interview, sales presentation, or meeting people at a networking event.
In the past I’ve told you about Terri’s book, Small Message, Big Impact. It’s just been released in paperback, so if you don't own it already, grab a copy today. Check out this intro video:
A small message really can have a big impact. And you’re the kind of person who should be making a big impact! You can order Terri’s book here: